Web Site Questionnaire

The shorter web site questionnaire

For a more comprehensive web site questionniare please follow that link.

Preparing and filling out this shorter web site survey form is a useful starting point in starting to review and fine-tune your business goals and plans and target audience for your web site.

Shorter Web Site Questionnaire instructions

Copy this 25 Question web site questionnaire into your favourite text editor program to help prepare for our first web site consultation.

Company Background Questions

1) What does your company offer?

2) Who do you provide these services/products for?

3) What are all the different ways visitors can contact you?

· Name
· Address
· Phone
· Fax
· 1-800
· E-mail addresses
· International offices

4) List hours of operation, time zone ( EST...) and days closed.

5) What are the needs your business satisfies for your customers? What words or images will portray those needs? It is important to paint a mental picture for customers using words, colours and images. What analogies can be used to explain offers in simple, understandable terms?

6) Do you have a brick and mortar or other off-web locations or contact point (like a mail order catalogue)? How do you see the web site and off-line business working together? What are the weak points of each and the strong points that can be exploited?

7) How does your business and products benefit your target audience? Please specify a clear list of benefits. What can your business offer your visitors, what’s in it for them, how can you help them? What problems do your prospects have that your business solves?

8) List features of your products and/or services? Please specify a clear list of bullet items.

9) List 30 words or phrases that describe your business. Pick words/phrases relevant to your business. List all keywords that would link search engines to your web site. Phrases should be both specific and general. It is best if you think of these terms yourself or ask colleagues. Failing that, and, you still need some terms, try the following link which gives a list of search engines to assist you in finding what people are searching for but it is recommended to separate these terms.

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10) Write a 25 word description of your business to be displayed and used in search engine submissions. Describe what your business offers, to whom it is offered and a succinct reason your business should be considered.

11) Write a 50 word description of your business to be displayed and used in search engine submissions. Describe what your business offers, to whom it is offered and a succinct reason your business should be considered.

12) Do you have a business slogan or catch phrase?

13) Give reasons why your business clearly beats the competition? Customers tend to look for information as a priority over shopping on-line. They may surf at other sites, but they will continually return to the sites they trust intuitively and can solve their problems. A visitor may need to return many times before making a purchase (studies suggest as many as 5 times). What can you do to encourage customers to purchase now and abandon the need to continue to search?

14) List some of your competitors’ web site URLs:

15) List any problems experienced with your existing web site (poor performance, graphics, load time, design, etc.). Should you choose another web host?

16) What is your budget for the completion of the web site and yearly maintenance?

Web Site Goal/Objective Questions

17) List the major purposes for the web site, the reasons for building one (in order of importance, i.e. name branding, e-commerce, because that’s what everyone else is doing, etc.)?

18) Describe your vision for this site? How will visitors interact with it? Provide sketches or other mockups if possible.

19) What are the specific short-term goals for the web site (in the first 1 to 6 months, reduce customer service workload by X%, generate X volume in sales)?

20) List specific long-term goals for the web site (in the first 1 to 3 years).

21) If you currently have a web site, how many visitors do you receive each month? What is the expectation for future traffic and is there a plan and a budget for scaling the web hosting if traffic increases beyond its capabilities?

22) List audience demographics – who you want to reach and how this will be accomplished. Be as specific as possible (age range, profession, interests, etc.).

23) What is your budget for marketing the web site and how do you intend to market both on and off the Internet? You should conservatively plan for at least half of your budget to be for marketing. Simply putting up a web site and submitting to search engines is not marketing. It is only one small tactic in an overall campaign.

Design Questions

24) If you do not already have a domain name choose 5 names. You’re choices may already be taken. You can check www.internic.net for availability.

25) List a series of web site URLs with designs or schemes that appeal to you and give reasons why.

Our firm serves Hamilton , Ancaster , Brantford , Burlington and surrounding areas. 2-140 King Street East Suite 306 Hamilton, ON, L8N 1B2, Canada