Top 10 Benefits of Search Engine Marketing

1) Immense exposure

Achieving a high ranking in the search engines is like having the best advertising bargain imaginable. Think about it this way: of the millions of searches conducted each day, the web sites that appear at the top of the search results enjoy immense exposure at a very cost effective price.

2) Traffic, Traffic and MORE Traffic.

This often translates into calls, emails and requests for quotes.

3) Qualified leads

Search engine optimization will drive qualified leads that are searching for your product or services to your web site. The resulting visitors to those sites are more likely to purchase products and services since they were specifically searching for that information. Search engine optimization provides a very low cost of internet advertising with a probable high rate of return, giving you an excellent Return-on-Investment.

4) Increased global exposure

Search engines will increase your penetration globally and therefore optimize your brands 'message'.

5) Raise your profile - stay ahead of competitors

Search engine optimization will draw potential customers to your web site and not to your competitors. Get ahead of your competition and stay ahead.

6) Search engines are popular

Search engines and directories are the most popular method used to find web sites. More than 80% of Internet users rely on search engines & directories as their preferred method for locating web sites.

7) People use search engines as much as email

The majority of Web users search the web every day. The only thing done online more often than using search engines is checking email (by one percent). Internet Statistics references. There are more than 320 million searches are made through search engines and directories each day.

8) More effective than banners

There are 5 to 6 times more online purchases made from traffic delivered by search engines compared to banner advertising. The cost for online marketing campaigns using search engines is significantly lower than that for banner advertising. Not only are search engines highly effective online marketing tools – they’re also cost efficient.

9) Executives and managers "know" they work

Given the above facts, it’s not surprising that most web marketers rated search engine marketing as the top method for driving traffic to their web sites. Second was email marketing. This field is becoming more and more important as online sales are growing at an exponential rate. For example, Canadian online sales in 2005 grew over 30%. Internet stats.

10) Search Engine Marketing budgets are forecast to grow more than 40% this year.

This tells you that the service is popular and people are willing to pay for it. Many people are advertising in this way: According to a Jan. 9 2006 report, U.S. and Canadian advertisers spent $5.75 billion on search engine marketing last year. That number is up 44% compared with spending in 2004.

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Our firm serves Hamilton , Ancaster , Brantford , Burlington and surrounding areas. 2-140 King Street East Suite 306 Hamilton, ON, L8N 1B2, Canada