US and Canada Search Engine Marketing Statistics
re: Canadian and U.S Search Engine Marketing spending statistics for 2005.
Search Marketing spending is up 44% from 2004 compared to 2005.
According to a Jan. 9 report released by the Search Engine Marketing Professionals Organization (SEMPO) this morning, U.S. and Canadian advertisers spent $5.75 billion on search engine marketing last year. That number is up 44% compared with spending in 2004. The report, �The State of Search Engine Marketing 2005,� also projects that SEM spending in North America will reach $11 billion in 2010.
�This report confirms our belief that Search Engine Marketing has almost single-handedly revived a flagging online advertising marketplace after the stock market crashed in 2000� said Kevin Lee, Chairperson of SEMPO. “As consumers have become increasingly reliant on search engines to navigate the Web, investors have shown a renewed interest in the digital technologies — and in search marketing in particular.”
As usual, pay-per-click advertising led the spending, accounting for 83% of the total spending. Organic search ( searching through the search engines ) , which has not yet become part of the strategy for many large companies, lagged far behind, logging 11% of spending.
The survey also found:
* Google and Yahoo still command the lion�s share of Internet advertising.
* Branding, sales, leads and traffic are the top objectives of paid placement programs.
The report is based on a survey of more than 550 search marketers conducted by Radar Research and Intellisurvey last November and calculated the spend based on payments to search engines, search marketing agencies and in-house search marketing employees.
See other Internet Statistics.