January Internet Marketing Forecast
If you are wondering what types of advertising to consider for your business, you should consider Internet marketing. If these statistics are any indicator, 2006 will see a healthy increase in advertising dollars being spent towards marketing for the web.
The research
Online survey courtesy of Anita Cambell from Small Business Trends
Main Ways Vendors Find Small Business Customers – not including Online
#1 Referrals ( 83% )
#2 Networking events ( 52% )
#3 Cold calling ( 40% )
#4 Direct mail ( 34% )
#5 Trade shows ( 32% )
#6 Boards and civic organizations ( 23% )
#7 Retail walk-ins ( 16% )
#8 Other ( 9%)
Main Ways Vendors Find Small Business Customers Online
#1 Search Engines ( 73% )
#2 Visit website directly ( 71% )
#3 Published articles ( 34% )
#3 Email campaigns ( 33% )
#4 Your own blog ( 28% )
#5 Online ads ( 25% )
#6 Links in 3rd part blogs ( 23% )
#7 Forums or discussion boards ( 23% )
#8 Yellow pages site or Directory ( 18% )
#9 Other ( 8% )
The report is based on data collected from an online survey between October 29 and November 13, 2005. There were 481 respondents.
More stats
Online advertising in Canada accounted for 1.5 percent of total advertising revenue in 2003– less than half of the 3.3 percent share in U.S. market.
In the U.S., search marketing has grown to become the single largest segment of online advertising revenue, accounting for 35 percent of total Internet advertising spending in 2003